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ผู้เขียน หัวข้อ: Reaching Out to Your Clients Locally Through Daily ContactMany companies have  (อ่าน 10 ครั้ง)

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Reaching Out to Your Clients Locally Through Daily Contact Many companies have

Cookies, FTC and Privacy - Why You Should Care About Them Cookies have attracted plenty of attention recently. I mean the tracking kind, not the edible kind in Christmas patterns and colors. ScanScout, an on-line advertiser, recently settled a FTC enforcement action regarding the language of their online privacy policy ("PP") about cookies. ScanScout's PP claimed that users could configure their browsers to block the cookies they use to gather information regarding users as a way to send them targeted advertising. Turns out, however, the tracking cookies these folks were using were flash cookies that may stop blocked mentionened above previously. FTC found this to get deceptive as well as the enforcement action ensued. What performs this mean for you or maybe your business? Use of cookies Consider not using flash cookies should you be currently this or considering so. Many people consider flash cookies deceptive and invasive. In fact, a primer on flash cookies from the Electronic Privacy Information Center implies that the breadth of information gathered by these cookies to likely to end up after dark comfort zone of today's privacy-conscious consumers. Have a Privacy Policy  Yes, it could be tempting to resolve this matter by simply without having a PP. After all, without a PP, you simply can't be found to be violating it right? Maybe, however you create other risks by deciding not to have a PP. First, consumers have increasingly shown themselves to become skeptical about having anything to do with websites that will not have privacy policies, to be losing business. Second, lacking a PP prevents you against using certain useful services (for example Google Analytics, which requires users to post a online privacy policy) and conducting promotions or contests using many social networking platforms. Reference cookies practices within your Privacy Policy Make certain you have a full knowledge of your cookies practices understanding that of any 3rd party (including Google Analytics) who provides apps or tools you use with your interface with users. Your PP should show precisely what cookies are utilized, whether they are persistent, whether you use flash cookies, how you employ information gleaned from cookies (e.g. would you utilize information for targeted internal or external marketing), whether you share gathered information with third parties, and just how users can block cookies (including providing a mechanism to block flash cookies - a key dependence on the ScanScout consent decree). Finally, if you employ third-party services that utilize cookies, consider referencing the third-party service's cookies policy with your PP. Finally, if you're going to get creating any changes aimed at your website online privacy policy, help it become properly publicized for a clients, customers and/or users, ideally with a click-through mechanism where they must accept the new online privacy policy before accessing your internet site. What will be the thoughts on usage of cookies for marketing? Reaching Out to Your Clients Locally Through Daily

     
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